A new low for the BBC

What is this going as?

http://www.bbc.co.uk/iplayer/episode/b00mq30z/Clever_v_Stupid_Glamour_Models/

Like, seriously, who thought this was a good idea?

'We'll get some nerds, right? And make them compete with pretty girls in short dresses.We'll make the tasks as ridiculous as possible under the premise of testing their intelligence on more than academia. But really it'll just be so the nerds can look awkward and the girls can slip in a bit of tit action. We'll fix the rounds so it's a tense half hour, but then obviously the nerds'll win or people will realize how much we're taking the piss. It's going to be brilliant!'

And people wonder why I seem disenchanted.